Graphic Designer & Marketing Specialist
Minneapolis, Minnesota | 2014 - 2017
The Wedding Shoppe serves brides and bridesmaids nationally online as well as through an adorable brick-and-mortar store in St. Paul, Minnesota. I spent 3 years with the company developing graphic design elements, website pages, email newsletters, social media imagery, google ads, and so much more.
Some of my responsibilities at the Wedding Shoppe:
Manage email marketing campaigns
Oversee social media marketing - increasing "likes" on Facebook by 22,000 in one year
Collaborate with marketing team for website redesign
Design print graphics for store and events
Analyze and track user behavior using Marketo, Infusionsoft, and Google Analytics
Use LeadPages and Hello Bar to gain new leads, then send leads through engagement funnel using email marketing
Design for Wedding Shoppe's sister companies, Kennedy Blue and Weddings by Lo
Oversee the Wedding Shoppe brand
The marketing team at the Wedding Shoppe was lucky enough to be featured in a LeadPage's blog post for best page design! Check it out here.
Business Card Design
Social Media Brand Standards
Before I joined the Wedding Shoppe team, there were no clear guidelines for social media marketing. I drafted a simple, visual guide to social media posts that stay consistent to the Wedding Shoppe brand and industry standards.
One year after these standards were in place, the Wedding Shoppe's Facebook "likes" increased by 22,000, and Instagram followers increased by 2,000.
Bridal Fair Handouts
Each year, the Wedding Shoppe hosts a booth at 4+ bridal fairs in Minneapolis and St. Paul. We encounter thousands of brides-to-be at each event. I have designed several handouts and flyers for bridal fairs - here are a few samples.
2015-2016 Season: Key contest to drive appointments
2014 - 2015 Season: removable coupon
Email Newsletters:
I designed a variety of emails ranging from new products, blog posts, and current promotions. Newsletter conversion rate went up by 200% during my first month of monitoring email marketing.
